Marketing Strategies: 2 Minutes Guide to Identify a profitable Niche

If you’re looking for a guide to quickly identify profitable online Niche Markets, then you will want to read this post. It has nothing to do with the same old story of starting with keyword research. Personally, I never start research for a profitable niche through keywords. In fact, it is the best step in my niche research process.

For me, the first step in finding a profitable niche is to find a group of people who are proven buyers. And to find them I take help of 3 resources:

a) Amazon.com: If I have a topic in mind I start my research from Amazon, trying to find how many books have been released on that particular topic. The Top 100 List in Amazon is a great research tool to find a profitable niche. Try it

b) Ebay.com: Once I’m done with Amazon, I visit Ebay to see if there are products being sold targeting the same group of buyers.

c) Magazines.com: My next stop is Magazines.com to find whether there are offline/Online magazines published for the same target audience. I also use Amazon’s Magazine section to do this research.

If all three steps above prove positive then there is no doubt that the market I’ve chosen has proven buyers. But there is one more thing to find out before I decide on a Niche.

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Is there any easy way to reach the target market online?

To confirm this I do a search on Yahoo groups, Google Groups, and also Search Google for forums on the Niche Topic. Finding a community this way assures that the niche audience i’m targeting is easily reachable online and so marketing shouldn’t be any problem. Only after the above 2 conditions are satisfied, I start keyword research on the niche topic to find a problem within the Niche, that the people are desperate to solve.

I also sometimes do Forum spying to choose topics that are raised again and again to identify ‘nagging problems in my niche audience. This makes it easier to create a product that would be easier to market to them. So there you are!

Follow the above 3 research strategies to quickly qualify a proven buyers market and you will never fail to profit. At start, this may seem to be a lot of work, but once you are accustomed to this research strategy it will not take you more than 2-3 minutes to find whether your chosen topic has proven buyers.

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